Not everyone has to be an expert coder to run a website, but improperly coded web pages can lead to disastrous effects.
SQL injection hacks take advantage of poorly coded sites, and they are at the heart of major website penetration occurrences. Even big companies fall victim to SQL injection, and they usually allow the hacker to steal sensitive data such as credit card information and social security numbers.
Read more: SQL Injection: Understanding One of the Most Common Hacks
At some point or another, individuals who use computers can encounter many different issues - including viruses and malware attacks - that can drastically affect the performance of software programs and even the computer itself. The same can be said with issues involving the internet.
Most business people, online or off, are less than tech-savvy. When considering a new website or a website upgrade, they find that they are confronted with a lot of jargon and technical information that reads like Greek to them.
The word "outsourcing" often makes one think of factories moving to China, or customer service call centers in India. However, outsourcing operates closer to home and at a much smaller scale as well.
Read more: 8 Advantages of Outsourcing in Your Small Business
Social media can have a profound effect upon your website. The exponential growth of social media in the last decade bespeaks their impact on all aspects of communication. Just the act of "likeing" a blog post or product can cause friends to explore the liked material, possibly leaving behind a link or bookmark to the material.
User testing, also known as usability testing or third-party application testing, helps developers determine whether an application or product is user-friendly or not.
Read more: User Testing: Improve Experience for Website Visitors
Many webmasters believe that search engine optimization (SEO) is the only worthwhile method of driving traffic, but there are many others that should not be neglected.
Read more: Is Pay-per-click Marketing Right for Your Business?
Twitter introduced Promoted Trends in 2010 to provide businesses with yet another avenue to raise the visibility of their brands on the platform.
The Promoted Tweets offering was added to Promoted Tweets and Promoted Accounts so that businesses could promote a hashtag to display in users' Trends list.
Smartphones and tablets are a dominant traffic source for online businesses. If you search for desktop versus tablet metrics, web analysis companies tell you that the web is shifting from desktop browsers to mobile device browsers.
Read more: 5 Tips to Convert a Desktop App to a Mobile Device App
In a game where the rules are constantly changing, optimizing your content for search engines can be a real challenge.
Practices like keyword stuffing have been penalized to the point of being utterly discarded by web developers, but there are still numerous tried-and-true methods that will work for making your content rank well in a SERP.
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