A significant factor in the success or failure of any website is the type of Content Management System (CMS) it uses. The CMS affects everything from search engine optimization (SEO) to security.
There are many different CMS solutions available, but two of the most popular are WordPress and Joomla. Both have their own unique characteristics as well as advantages and disadvantages, but both can be used with practically any type of website. The option that's right for you will depend on a variety of factors.
Search Engine Optimization
Out of the box, Joomla is more user friendly for search engine optimization. This is due to one of the most important factors in Google algorithms: meta descriptions and titles. Once you consider plugins and add-ons, however, both systems have powerful optimization features. Due to having 60 percent of the CMS market, WordPress has more developers creating SEO plugins, but Joomla has very effective options that have produced top-ranking sites.
Cyber criminals typically go after the most abundant targets, and in terms of CMS, that means WordPress sites are consistently under attack. The large amount of plugins available only makes the problem worse as each one can include its own security vulnerabilities. Like anything connected to the internet, a CMS is only as secure as its weakest link.
Out of the box, there are major differences between the security features of Joomla and WordPress. Joomla includes easy options to force SSL or 2FA connections while WordPress requires modification of its core files to enable these features. In general, WordPress requires a variety of additional plugins to take advantage of enhanced security features which can be a security problem in its own right.
Both WordPress and Joomla allow site owners to customize the style of their pages. WordPress has themes while Joomla has templates. In terms of pure numbers, WordPress has a lot more options with plenty of themes that provide high-level support. Joomla may not have as many templates available, but it allows you to use unique templates for different parts of your site, so you don't have to stick with a single theme for the whole site like you would with WordPress.
Joomla started as a CMS for portals while WordPress was first used primarily for blogs, but both solutions are now capable of managing all types of websites. Joomla is known for being somewhat complex in terms of managing content, but this complexity gives you the power to transform your website into anything you want it to be. WordPress is easier to use, but that means you are somewhat restricted in your ability to create unique content customizations.
The installation process for both Joomla and WordPress is easy on most hosting sites due to the use of auto installers.
Overall, WordPress is a little easier to use for people who don't take the time to learn each system, but Joomla provides a ton of advanced features that make it more powerful.