How Smart Geotargeting Can Help Website Conversions

You know how important it is for your company to have a great website and an integrated web presence. You work hard to make your website mobile friendly, and you update your blog and social media pages like clockwork. All that effort and hard work has finally paid off, and the number of visitors to your website are finally starting to grow.

In the end, however, it is not the number of people coming to your website that really counts. Web traffic is certainly important, but converting those visitors into first-time buyers and eventually lifelong customers is what really counts. Converting your website visitors into paying customers is not easy, but incorporating geotargeting best practices into your online properties can make a world of difference.

Determining where are a particular customer came from used to be a long and complicated process, requiring all sorts of complicated and expensive software and lots of valuable time. These days, however, it is easy to see where your customers are coming from, and that allows you to target those visitors based on their location and a host of related factors.

There is no magic formula that will take you from geotargeting novice to profitable web conversion expert, but there are best practices that have proven effective again and again. Incorporating these best practices into your own online properties can make a huge difference and boost your results like never before.

Woo Local Customers with Targeted Shipping Offers

Study after study has shown that the high cost of shipping is one of the biggest reasons online shoppers abandon their carts and look elsewhere for the things they need. You could fight that problem by adopting free shipping across the board, but that could take a real bite out of your bottom line.

In lieu of the potentially unprofitable free shipping strategy, you can use geotargeting to create specific free and low-cost shipping offers specifically for customers who live near your existing distribution centers. This strategy can be remarkably effective, not only at converting website visitors into buyers but building customer loyalty as well.  

Make Online Shopping Less Taxing

Taxes are another expense that can scuttle a pending sale and cause would-be customers to flee. It is bad enough to lose a sale over accurate tax information, but it is even worse to lose out based on inaccurate or misleading sales tax information.

The tax rates on online sales vary from place to place, but smart geotargeting can provide accurate and up-to-date information to give customers the data they need to make an intelligent buying decision. Some states do not tax online sales at all, while others levy a tax only on firms with locations within their borders. Building that information into your shopping cart and using geotargeting to provide the most relevant information is one of the best ways to boost your website conversions and make more sales.

Harness Your Physical Presence

Having both a physical and an online presence can be a real competitive advantage, especially if you sell large products that are difficult and expensive to ship. Customers might love the products you offer, but they may be reluctant to buy if they think that shipping is the only option.

You can turn that disadvantage into a benefit by using geotargeting to point website visitors to nearby physical stores. With this strategy, you know where your visitors are coming from, and you know which of your physical locations is most convenient.

Geotargeting can be a great way to boost your conversions and increase your profits. If you not yet incorporating geotargeting best practices into your online marketing efforts, what are you waiting for. No matter what you sell or which niche you fit into, geotargeting can enhance your bottom line and make your company even more successful.