Identify barriers to SEO success
A website audit can help improve your site's performance by identifying gaps in design, content, and SEO best practice, proving information to improve your online sales, marketing, and exposure.
The process includes detecting all usability and credibility problems on a website, including the analysis of several factors, such as:
- Web design and site structure
- Onsite optimization analysis
- Internal navigation structure
- Search engine friendliness
- Accessibility issues
- Keyword and page rankings in popular search engines
- Issues and recommendations
Steps for Effective SEO
-
Initial Optimization
As the basis of any effective SEO program, we start with an initial optimization of the structure and content of your website. This includes keyword research and strategy, metadata optimization, site map creation, URL optimization, and on-page content optimization including image tags, site validation, and more.
-
Ongoing Linking & Optimization
Link-building is probably the single most important step (alongside content) in determining your SEO success. We perform ongoing link building, along with continual optimizations and adjustments to your SEO strategy, to ensure success.
-
Content Marketing
Content is king on the Internet. We optimize, and publish industry-related articles, webinars, eBooks, presentations, downloadable brochures, press releases, widgets, videos, and more in order to attract more prospects and visitors and to achieve higher rankings for your site.
-
Reporting & Analytics
We provide stats on your website visitors and reports on your SEO progress. These are supplemented with consulting sessions to discuss what is working, what isn't, and how to enhance your SEO results.