HeatPumps.ca

The Customer

HeatPumps.ca is Toronto's premier provider of electric heat pump solutions, focusing on energy-efficient and environmentally friendly heating and cooling systems. With a commitment to high-quality service and technological innovation, HeatPumps.ca aims to help customers achieve more sustainable living.

The Challenge

HeatPumps.ca aimed to enhance its presence and lead generation, as well as user experience, while also expanding its digital reach to increase brand visibility, improve customer engagement, and boost traffic and conversions through their website.

The Solution

To begin, our team began working on a digital marketing strategy, that was multi-faceted. We managed ongoing search engine optimization and social media campaigns to build a stronger online presence. Additionally, we implemented PPC campaigns through Google Ads to target specific audiences and drive immediate traffic to newly created content pages and discounts. Some of the new content pages, which included detailed information on products, coverage of different cities, and educational blogs and articles, were designed to inform potential customers about the benefits of heat pumps and the unique advantages of choosing HeatPumps.ca.

Our team had also introduced a dark mode toggle shaped like a lightbulb, which not only improved the visual appeal and UX, but also subtly reinforced the brand's commitment to energy efficiency. This integration was part of a broader strategy to make the website more accessible and engaging for their visitors.