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  • Case Study: Crackmasters
  • Industry: Home Services & Repair
  • Services:
    • Development
    • Design
    • SEO
  • Website: Visit Website

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The Customer

Crackmasters is a Canadian company specializing in basement waterproofing, foundation crack repair, and leaky basement solutions. They have over 20 years of experience, providing services across several locations in Ontario. Their expertise includes repairing visible cracks in basements and foundations, tackling dampness, mildew, or mold issues, and addressing basement flooding problems.

The Challenge

Crackmasters sought to optimize their website for search engines to attract more traffic and improve customer engagement. Additionally, the company aimed to upgrade their theme to better represent their professionalism and the quality of their services while maintaining their existing content and brand identity.

The Solution

To address these needs, ongoing Search Engine Optimization (SEO) strategies were implemented to improve online presence and optimize relevant keywords. The website's theme was also upgraded, ensuring that the theme matched the existing look and feel of the site. All existing content was carefully imported into the new theme, ensuring a seamless transition while enhancing user experience and website functionality.