The Customer

The ACS Division of Analytical Chemistry (ANYL) is an international scientific community focused on advancing analytical (measurement) science and supporting a global network of professionals, students, and volunteers. Their website serves as a central resource for division updates, leadership and committee information, awards, events, and ongoing member communications.

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The Challenge

ANYL needed a WordPress website that was easier to manage and more consistent across pages, while staying consistent with established branding. Over time, content had grown unevenly; formatting varied by section, and key recurring updates (like newsletters and events) needed clearer organization.

They also needed to address legacy domain behavior and resolve redirect issues where older URLs were not routing reliably. The goal was to improve continuity for visitors arriving from bookmarked links, shared URLs, or legacy references.

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The Solution

We implemented a refreshed WordPress build and customized the theme layout to match their brand and navigation needs, with a responsive structure that works smoothly across desktop, tablet, and mobile.

We then completed a structured content pass across the site - reviewing key sections, cleaning up migrated content, and standardizing formatting to create a more consistent experience.

To support recurring communications, we set up a newsletter archive so monthly newsletters can be published and browsed more easily over time.

Finally, we resolved legacy redirect inconsistencies by implementing a redirect strategy that supported both broad redirect handling and targeted redirects based on available (old to new) mappings. There included content updates across key pages, layout refinements, calendar additions, and plugin updates to keep everything stable and compatible.

Following our work, the refreshed site gives ANYL a stronger foundation for ongoing updates and member communications.