Google AI Update: Protect Your Google Business Profile

28 Jul 2022

As the 2nd half of 2022 begins, Google is about to launch an AI which will proactively be altering the hour of operations for businesses globally. This will be part of a new system they're working on implementing, which will create a self-updating map. Due to this, there's a very high chance that your business may be affected by this.

How do you protect your hours of operation?

  1. Make sure your hours of operation on your Google Business account are accurate. Google stated they will be investigating this.

  2. Make some modifications to your hours. Even a small edit will show Google that you are aware of your business hours, and actively updating them.

  3. If you own a physical business, make sure the information displayed on the outside of your business is accurate - just in case a Google Maps car or local guide are in your area.

Lastly, you'll want to go through all your listings manually and make updates as you see are needed. Be mindful that even something as small as business hours on Google Business could affect your traffic, physical and online.

More information: Protect the Hours of Operation on Your GBP from Unwanted Google Edits