The Customer

Marketing Launch Innovations is a web marketing agency based in Whitestone, Ontario, focused on helping businesses improve their ROI through digital strategies. Led by founder Dana Labrie, MLI brings over a decade of corporate marketing experience to projects ranging from content development and design to ongoing website strategy and consulting. Their client base spans small to enterprise-level businesses across North America.

---

The Challenge

MLI needed a website refresh that reflected their own high standards for user experience and web performance. Their original website had strong branding and messaging but lacked mobile responsiveness and modern design flexibility. With their focus on helping other businesses generate leads through digital channels, they recognized the importance of making sure their own site could do the same.

---

The Solution

We rebuilt the MLI website with a modern framework, maintaining its original look and feel while optimizing for mobile, speed, and overall usability. The homepage hero slideshow was redesigned for a cleaner, more polished first impression.

We also created a custom sliding rocket SVG animation with an interactive tooltip call-to-action - adding a subtle but engaging touch that reflects the MLI brand. The result is a website that feels refreshed, professional, and built for performance, ready to support MLI’s lead generation and business development goals.