The Customer

Drinkwater Products is a supplier of pipeline and industrial equipment, offering a wide range of products for various industries. They needed a fresh, modern design for their online store along with improved functionality to help customers find products more easily.

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The Challenge

The existing store design felt outdated and wasn’t optimized for showcasing a large inventory efficiently. Drinkwater Products wanted a new theme with a clean, professional layout, a better navigation system, and interactive product features to enhance the shopping experience.

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The Solution

We designed a custom Joomla theme from the ground up, improving both aesthetics and usability. A custom megamenu was developed to organize product categories for easier navigation. We also implemented a rotating multi-product slideshow, where four featured products display at a time before rotating to another set. This keeps the homepage dynamic and highlights more products without overwhelming the layout.

Additionally, we redesigned the product calculators to improve accuracy and ease of use and built a related products module to suggest relevant items based on what customers are viewing.

The updated website gives Drinkwater Products a more modern and user-friendly website. Customers can now browse and discover products more efficiently, with improved navigation, interactive product displays, and smarter recommendations. The redesigned calculators also make it easier for customers to determine what they need, improving the overall shopping experience.

We continue to work with Drinkwater Products and offer support to this day.