Have you ever wondered what the big deal is about social media these days?
It seems like all of the business gurus out there are hailing it as the next big thing when it comes to connecting with your customer or user base, and the fact of the matter is that they're exactly right.
It's unfortunate that so many business owners don't realize just important social media is, and how much it can benefit their public image if they use it.
Here are just a few of the benefits that you'll get when you incorporate social media into your business plans.
When you use social media to connect with your current and prospective customers, you're connecting with them directly in the social environment that they use to keep in touch with their friends.
For example, if you put your business on Facebook, then you'll be connecting with your users on the same site that they use every day to stay connected with their friends. This makes your company seem like just another person in their friends list, building your reputation and earning credibility in their eyes.
Your updates will appear in the same feed as all of their friends' updates, and your message will look no different than one from their friends.
Using social media, you'll also be able to broadcast your message and connect instantly with your customers.
If your business is on Twitter, your message goes out and is visible to everyone following you as soon as you hit the Submit button. You don't have to wait for your commercial to show up on TV, or hope that someone will pick up a newspaper with your ad in it. People will see what you say immediately, and can respond to it just as quickly.
You can hold a one-on-one conversation with a customer in real time, which greatly improves your PR since the public can see that you care about individual people, not just money!
By using social media in your business model, you'll also be staying current with technology and modern trends, which gives you more favor in the public eye.
When you create a Facebook, Tumblr, Twitter, or Flickr account, you'll be seen as a business that is cool and up to date, not buried back in the past with old methods. And these days, the more modern and "with it" you are, the better people will think of you.
Not only can you connect with customers instantly and keep up with technology, but using social media is absolutely free, and doesn't cost you a penny, unless you decide to hire someone to do it for you, of course.
It doesn't cost anything to set up an account on social media sites, create a profile, or broadcast a message to your customers. You really have nothing to lose, and everything to gain by using social media.
Of course, if you're not very tech-savvy or are unsure of how to approach a social media plan, then it's usually a good idea to hire a social media expert and get the best results.