Link building is a great way to increase exposure to your website; however, the quality of backlinks and building relevant links is important for your SEO efforts and to improve your Google Page Rank.
The key is to have your website link from many various, reputable websites to increase visibility. Search engines look at both where the link is going as well as from where the link is originating.
Places to increase links to your website:
- Article directories
- Other websites
- Social bookmarking sites
Generally the more content, higher quality and more links you have on your site, the higher in the major search engines you will rank and increase traffic.