A company website is a must-have marketing tool for the 21st Century for branding, generating sales, customer service, and advertising.
But, having a business isn't enough now-a-days. Blogging is key to increasing recognition, even if only providing sales and services to a small local market.
A few of the key points for building a business blog:
- Building Relationships with Clients
- Building Traffic and Exposure to your Product / Services
- Building your Company Reputation & Customer Loyalty
Building Relationships with Clients
A common feature in blogs is the comment section of each post. Information flows both ways, initiating dialog with clients and prospects. Your audience learns from you and provides feedback to your posts which is as valuable as polls, surveys, and market research tools.
Building Traffic & Exposure to your Product / Services
Blogs are a great way to increase online exposure to your website. Search Engine spiders love fresh content and since many business websites don't change content frequently, a blog is a useful tool to add fresh, keyword-rich content linking back to your company website.
- More content = more to index
- More to index = increased exposure to your website
Building your Company Reputation & Customer Loyalty
People are more inclined to do business with people they feel they know. A blog allows you to interact with your audience, share your expertise, and increase your connection with clients / prospects. Sharing information and advice through your blog shows your audience that you are knowledgeable about the product / service and builds trust, vital in making sales.
More and more people are using the internet to research a product/service before they buy. A blog is a great way to reach out to prospects and share your expertise.