Search engine optimization (or SEO) is not as regimented and organized as people think.
There is no real or effective path to getting your website listed highly on the search engines unless you are willing to break the rules and use Black-Hat SEO.
This is why the search engines say to follow their rules in order to make a website more “search engine friendly,” neither Google nor the Bing/Yahoo collaboration have ever said do this, and you will be listed at the top of our results. They merely offer guidelines to make your website more likely to rank highly.
Is there a simple answer to SEO?
So how do you know what you should and should not do when it comes to SEO?
You follow two methods. The first is to read up on the guideline that Google has published. They are all available and free to look at within the Google webmaster tools section. The second method is to take what you know about the search engines and use that information to your advantage, and that is where blogs come into the picture.
What do we know about search engines?
They like unique content, fresh content, well-written content and domains that are frequently updated. A blog does all of those things, and does it on a weekly basis so that the domain is always being updated. In essence, a blog panders to search engines in a way that other websites simply cannot.
Would you rather link from a website that is ignored?
A link from a blog that is updated weekly is going to be more powerful than a link from a website that is updated once per month. But, a usable and index-able link is not the only thing a blog can offer--a blog can offer a high quality link too.
What is a high quality link?
It is a link from a web page that is relevant to the web page it lands on. It is a link from a web page that has well written content, and a page that is related in some way to the page it links to.
The content may also feature some of the keywords that also appear on the landing page, and the anchor text is descriptive and easy to read by humans.
All of these qualities may be present when you link from a blog post, to the point where you can engineer those qualities.
For example, let us say that you pick a landing page about rabbit care. All you need to do is write a well-written blog post about rabbits. The keyword "rabbit" or "rabbits" will appear naturally in your blog post anyway, so you will have some keywords in your blog that match the keywords on your landing page.
Finally, once you have finished your post, you need link from it with relevant anchor text. Since your blog post is about rabbits, and your landing page is about rabbit care, then a simple anchor text link such as “Rabbit Care Tips” is all that is needed.